“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
-Sun Tzu
Developing a clear Digital Marketing Strategy is a vital first step for a successful digital marketing campaign. We prefer to develop a plan of attack before going full throttle into a campaign. Careful crafting of the creative design, website information architecture, website design, content, social media, and SEO strategy is critical from the early stages of development to the day to day management of your website and social media. Your Digital Marketing Strategy also defines the SEO strategy for your digital marketing campaign. The infographic below illustrates how to develop a Digital Marketing Strategy and this is the process we follow with our clients.
Developing a Digital Marketing Strategy is a great way to start a business, launch a new product or service, refocus your business objectives, or launch a new online presence. Your Digital Marketing Strategy becomes the road-map for your successful campaign. Guidelines are established that describe each task in detail from design and content style, social media strategy, to monthly SEO, maintenance and marketing opportunities.
Developing your SEO Strategy includes processes such as Information Architecture, SEO keyword analysis, competitor analysis, and establishing priorities for SEO which are tightly tied to your Digital Marketing Strategy. The information structure gives shape to your site and well as a logical and smooth flow and most importantly gives both the user and search engines ease of access to your site that is critical for conversions and SERP rankings. Develop a site without a proper strategy, information architecture, and plan of attack for SEO after development and you are sure to find yourself struggling to achieve good search results and good website performance.
Your Social Media strategy will vary based your particular niche and industry. Sometimes, Social Media isn’t the best strategy, sometimes its the ONLY strategy. For example, a concert starting in a month benefits from Social Media because it’s effects can be seen and measured immediately, whereas SEO would take too long.
Social media strategy also varies depending on the industry, customer demographics/psycho-graphics, and even the company culture. For example, the social media strategy for Apple would be very different than for Microsoft because the company cultures, marketing strategies, and product styles are vastly different.
