Visualize

Before launching a digital marketing campaign, or for that matter any marketing campaign or product line, it is essential to have a clear vision of exactly what you want to achieve. Once you have a clear vision of the campaign or product line it is equally important to be able to clearly articulate and communicate this vision to your development team. If the team doesn’t clearly understand the vision, the results will almost certainly be disappointing and the development time will likely take longer than expected.

> STRATEGY

Defining Your Product or Digital Marketing Campaign Vision

1. Objective: define what the goal is, what you expect to achieve, and what success looks like.
2. What: define what the product or service is.  It is important this is is very clear.
3. Who: who is the target consumer, user, or audience.  This also must be very clear, much like a creative brief.
4. Why:  what is the motivation or interest the consumers will have in this?  Why will they buy or use it?
5. When: what is your development timeline? When will the project start, when is it expected to be complete?
6. Metrics: how will you measure the results and track progress?
7. Budget: what is the budget to make this vision a reality?

When we develop a Digital Marketing Strategy with clients we go through this and much more to ensure the vision is clearly defined and articulated before the Actualization (design) phase begins.  The Digital Marketing Strategy also includes development of a SEO Strategy and Social Media Strategy, all of which are subsets and key elements of the Digital Marketing Strategy.

> CREATIVITY

Developing your Brand Identity, Image and Edge

The creativity is key to developing an exciting and unique digital marketing campaign; yet the creative design must match the company culture, style, and image.  Consequently it is important to have a creative process linked to your Digital Marketing Strategy that allows ample creativity, guided toward your goals and objectives.

> CONSULTING

Establish What you Have, What your Missing and what you Need.

We offer a range of consulting services including Digital Marketing Strategy development, database programming, and Social Media Policy development.

> POLICY

Social Media Policy, Blog Policy, and digital policies for today’s business environment.

Most mid size and large companies have comprehensive company policies, yet few have a Social Media Policy.  Social Media policy is new ground for most companies.  Does your company need a Social Media Policy?  For some firms a Social Media Policy may be vital in order to establish how social media, blogs, and website content will be created, managed, and used.  For other firms a simple set of general guidelines may suffice.