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When you type a search term (or "keyword") into your web browser you sifting through what is known as "organic" search results. These results are ranked and sorted according to various variables in the Google search algorithm. This algorithm, while unknown in its entirety, is what Search Engime Optimization tried to change. The variables are known to us, and each one of these variables needs to be optimized to give the best chance at higher SERPs(Search Engine Page Rankings). Better SERPs brings better traffic. The more traffic you have the more noticed and read you are, or the more leads or sales you bring into your company.
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