Social Media Optimization (SMO)

Social Media Optimization (SMO) is now a vital part of any successful Digital Marketing Strategy and SEO campaign.  There are hundreds of social networking sites with Facebook, Google Plus, Twitter, and LinkedIn as as the dominant players.  These are the cornerstones of social networking today, and integrating them effectively into your Digital Marketing Strategy and SEO program is critical to a successful campaign.

Developing a Social Media (SMO) Campaign

Developing and implementing a successful Social Media campaign involves more than setting up a Facebook Page and Twitter account.  To be successful your Social Media campaign must have a strategy and plan.  It is essential that your Social Media presence is consistent with your brand, culture, and in sync with your customers and market.  Every tweet, every Facebook Post, and every blog are elements of your SMO campaign and are part of your overall Digital Marketing Strategy.

• Digital Marketing Strategy – before launching a social media campaign and SMO you should develop a Digital Marketing Strategy to cleary define your goals and objectives.
• MAPP (Marketing Assessment and Persona Profile) – this is similar to a Creative Brief used in traditional marketing.
• Information Architecture – this is typically part of the Digital Marketing Strategy and SEO, however, your Social Media campaign must be tightly integrated into your website information architecture and content.
• Content – rich content is key to successful social media campaigns and this must be part of your strategy and implementation plan.

Cloud-Seeding^sm 

Cloud-Seeding^sm is our unique Social Media Optimization, SMO, and SEO methodology we use in our EsoStorm^sm strategy.  The EsoStorm^sm strategy simply put involves seeding the cloud with your content and creating a storm of your content for specific search queries.  Cloud-Seeding^sm is the methodology we use to create and implement the Esostorm^sm strategy where we use SEO, Social Media (SMO), and creation of rich content to seed the cloud.

Building Your Brand Reputation or Rebuilding Your Reputation through Social Media

Through Cloud-Seeding^sm and SMO, you can build a great a brand and reputation via the strongest and most reliable media, Word of Mouth.  Done correctly your SMO campaign can deliver exceptional results, done poorly or in a Spammy fashion it can deliver zero results or even harm your brand image.

SMO, and more specifically Cloud-Seeding^sm, can be used to rebuild brands and company images that have been tarnished by lawsuits, litigation, past customer complaints, and hostile blogs.  The extent and intensity of the campaign to rebuild the brand will depend upon the amount of negative content in the cloud, on the web, and how highly it is ranked.