Google Searches Plummet by over 60 Percent
It seems impossible, but Google searches indeed have dropped by over 60%, in fact some by as much as 80% since 2004. Yes, they really have, but to be clear, common two word searches like “airline tickets”, “health insurance”, “computers”, “DSL” and others have dropped (see charts below), while overall search use has continued to grow. As users have changed the way they... read more
Increase Your Facebook EdgeRank, Reach and Engagement
What determines how many fans see your posts and which posts they see? It may seem random or arbitrary, but there is actually a very specific algorithm called EdgeRank that determines where every post shows up. Much like the Google algorithm determines keyword rank for specific searches, EdgeRank determines where every post is displayed. For those that want to know how EdgeRank works we explain the details at the... read more
Measuring SEO Results, Time to Ditch SERPs, Focus on Results
The most familiar, in fact dominant, metric for SEO has been keyword ranking; and SERP (Search Engine Rank Position) reports have been a favorite tool for tracking and reporting an SEO campaign results. SERP results have been a favorite metric because they are easy to understand. SERP reports show exactly where your website ranks for specific keywords that are being tracked and provide what seems to be a metric... read more
SEO Scams: Promising Page One Results and Fake Page One Results
A common SEO scam sales pitch is “we will get you on Page One of Google!”. I used to say that any firm “promising” page one results was clearly a scam or at best a charlatan, but recently I ran across some instances where they were telling the truth, well sort of. I have seen several large SEO companies promising and delivering what I consider fake, or at best useless, Google page one results... read more
How Does Your Website Measure Up? Compare Traffic to Competitors with this Handy Tool
Have you ever wondered how your website stacks up against your competitors? Google Analytics provides traffic data for your website, but provides no comparative data for other websites. In fact, without access to Google Analytics for a website it is impossible to get precise traffic metrics or data. While you cannot obtain exact data for websites other than your own, there is a way to get comparative traffic rankings... read more
The Road to Website Recovery – Google Adds Disavow Links Penguin Fixing Tool
Was your Website effected by Google’s Penguin Update? Did you use a SEO Company that spammed the internet with shady links pointing to your site, only to suddenly drop in rankings and traffic overnight? How many hours of sleep have you lost worrying about getting your rankings back? Did you curse and mutter while trying to decide whether to take dreadfully slow route of trashing your website and starting over,... read more
2012 – The SEO Apocalypse – Shuffling the Deck
Apocalypse – Penguin, Panda, and EMD Missiles In the past week we have seen some major changes to Google Search pushed by Google, an algorithm Update, a EMD algorithm update and a Penguin Update, all within the span of a week. The rate of data refreshes is alarming. The rate signifies a few things though, most importantly that Google is comfortable enough as king of search to start tinkering with the results without... read more
SEO Scams! How to Find a Reputable Web Design, SEO and Digital Marketing Company
If I hear one more company owner tell me they flushed away thousands of dollars on a web company that made big promises and did not deliver results, I am going to need to defragment my mental hard drive! Maybe there is an ashram for business people who need to cultivate compassion for crooks and scammers that give any given industry a bad name. But until we find that place to deal with these bad business practices, we... read more
Plan Your Rebranding to Avoid De-Branding
Without careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers. After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign. Whatever the reasons for changing the brand, before you choose... read more
How to Edit Yoast Plug-In on Word Press 3 Pages and Posts
Driving more traffic to your Word Press page or post is very important when wanting to successfully promote your content that you have spent so much time on. The best way to do this is by installing the WordPress SEO by Yoast plug in. SEO stands for Search Engine Optimization, which helps Google, as well as other search engines, find your content quicker and easier, giving you a higher chance of getting clicks to your... read more