Google Searches Plummet by over 60 Percent
It seems impossible, but Google searches indeed have dropped by over 60%, in fact some by as much as 80% since 2004. Yes, they really have, but to be clear, common two word searches like “airline tickets”, “health insurance”, “computers”, “DSL” and others have dropped (see charts below), while overall search use has continued to grow. As users have changed the way they... read more
Graphic Designers Guide to Creating Website Comps
This article should help eliminate the back and forth from designer to developer. This document will list some of the basic practices that will make this process run smoother and more organized. Do’s and Dont’s 1. Don’t create multiple PSD files that distinguish the front page from an inside page or customized templated page. - Do, group each page design in the same document as a separate layer. This way every... read more
You Have To Be Out of Your Mind to Create Great Marketing Strategies
You have to be out of your mind to create great marketing strategies and content that connects with your customers. That’s right, you have to be completely our of “your” mind, here’s why. I have worked with countless clients that want to base their marketing strategy and tactics based on their personal point of view. They want to develop their marketing strategy based on what they like,... read more
Increase Your Facebook EdgeRank, Reach and Engagement
What determines how many fans see your posts and which posts they see? It may seem random or arbitrary, but there is actually a very specific algorithm called EdgeRank that determines where every post shows up. Much like the Google algorithm determines keyword rank for specific searches, EdgeRank determines where every post is displayed. For those that want to know how EdgeRank works we explain the details at the... read more
Measuring SEO Results, Time to Ditch SERPs, Focus on Results
The most familiar, in fact dominant, metric for SEO has been keyword ranking; and SERP (Search Engine Rank Position) reports have been a favorite tool for tracking and reporting an SEO campaign results. SERP results have been a favorite metric because they are easy to understand. SERP reports show exactly where your website ranks for specific keywords that are being tracked and provide what seems to be a metric... read more
You’ve Got 6 Seconds… Vine video sharing
In January 2013 Twitter rolled out Vine a very cool new mobile video app that is brings a new dimension to social media video. When YouTube launched in 2005 it provided a way to easily share short videos online. Since then it has exploded to over 800 million unique users visits each month and over 4 billion hours of YouTube video are watched each month. With all of YouTube’s popularity just 25% of views are... read more
SEO Scams: Promising Page One Results and Fake Page One Results
A common SEO scam sales pitch is “we will get you on Page One of Google!”. I used to say that any firm “promising” page one results was clearly a scam or at best a charlatan, but recently I ran across some instances where they were telling the truth, well sort of. I have seen several large SEO companies promising and delivering what I consider fake, or at best useless, Google page one results... read more
WordPress 3.5: Using the New Media Library & Photo Gallery Feature
We all heard the buzz that WordPress was rolling out with the new 3.5 version, and now, drum roll please, Elvin is officially here! There are many things to expect with this new version, but I am here to discuss the new media gallery and how to use the updated version. Read here for how to add media in version 3.0. Adding media to your WordPress posts are essential for high quality, well designed blogs/posts... read more
13 Digital Marketing resolutions that will make 2013 your best year ever!
It’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals. The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed. Here’s our list of Digital Marketing resolutions and tips to create a great 2013. Most lists start... read more
Optimizing your Author Profile in Google+ for better Google Results
Your Google Plus profile is used for much more that just the About page, it is also used by Google as your Author Profile. This is how Google knows what and where your contribute in the form of blogs, tweets, and other social networks. You can help Google get it right and find all of your content and correctly attribute to you by adding links and other details to your profile. Google Plus Profile and Privacy... read more